At OctoTribe, the ocean isn’t just where we set sail, it’s everything we do.

Today, the world’s coral reefs, the life force of marine ecosystems, are disappearing at a critical rate due to many reasons we can actually fight. And the best of us actually are!

We’re committed to more than just making a stylish brand. We’ve handpicked  restoration organizations worldwide that pioneer all aspects of ocean restoration. To convert your love of the ocean into real world results.

These legends research and rebuild stronger reefs, fight pollution and unethical fishing and help restore biodiversity as it was just a couple of decades ago.

Every purchase you make will directly support these efforts, with receipts being posted here quarterly.

Whether it’s planting resilient coral species, removing harmful waste from fragile ecosystems or investing in research. We believe that style can do more than look good.

Our designs are clean, minimal, and built for comfort. Reliable, timeless, simple.

Whether you’re catching waves or chilling by the fire, our clothes feel as good as they look, crafted from quality materials and natural tones inspired by reefs and tides.

Wearing them lets you and everyone around you know - you've done something for a better future in and by the water.

We partner with artists that value marine beauty and care about our oceans to deliver you tested and proven style.

And the octopus? It’s our spirit animal for a reason: adaptable, resourceful, and a symbol of thriving in any tide.

Join us in making waves that go a long way. One reef, one beach, one contribution at a time.