At OctoTribe, the ocean isn’t just where we set sail, it’s everything we do.

Today, the world’s coral reefs, the life force of marine ecosystems, are disappearing at a critical rate due to many reasons we can actually fight. And the best of us actually are!

We’re committed to more than just making a stylish brand. We’ve handpicked  restoration organizations worldwide that pioneer all aspects of ocean restoration. To convert your love of the ocean into real world results.

These legends research and rebuild stronger reefs, fight pollution and unethical fishing and help restore biodiversity as it was just a few decades ago.

Every purchase you make will directly support these efforts, with 10% of profits dedicated to our ocean restoration goals. The remaining 90% will be reinvested in growing our brand, reach and mission impact.

Whether it’s planting resilient coral species, removing harmful waste from fragile ecosystems or investing in research, we believe that style can do more than look good.

Our designs are clean, minimal, and built for comfort. Reliable, timeless and simple.

Whether you’re catching waves or chilling by the fire, our clothes feel as good as they look, crafted from quality materials and natural tones inspired by reefs and tides.

Wearing them lets you and everyone around you know - you've done something for a better future in and around the water.

And the octopus? It’s our spirit animal for a reason: adaptable, resourceful, and a symbol of creative ingenuity.

Join us in making waves that go a long way. One reef, one beach, one contribution at a time.